We need more Antonio Lucios in this world

Antonio Lucio, PepsiCo's Senior Vice President of Insights and Innovation, sent me this brief list of beliefs after reading Never Eat Alone.

I would like to share, in my own words, some of the people centric philosophy that we share:

• Live to Wow the world....work, family and friends
• Leadership is all about creating environment where people can achieve extraordinary things.
• Be curious about people and you will learn for life.
• To build relationships you always need to add value first.
• Do not ask to be mentored.... Build a relationship with people you admire by advancing their agenda... all else will follow
• Dinners are for non business talk.... But critical for true bonding with business associates
• Follow through on your word and commitment always.
• Vulnerability is an asset.... Not a weakness
• Legacy is measured only by the impact you have on the people you touch
• Balance... is only and issue for those who do not know what they want out of life.

I must admit that as interested as I was in following through your book...it gave me a profound sense of sadness. Keith, what you and I believe boils down to one word...Humanity. The fact that it needs to be taught is mind boggling..... And does not say too much about the culture we live in. But I am not discouraged. I live to bring humanity to all the environment in which I play. Indra does too. I am glad to see that we all connect at this deeper level.

Also, if you're curious, here's a whitepaper Antonio recently wrote on "Truth in Advertising," following a roundtable discussion with CMOs sponsored by Harvard Business Review.

Download: "Thus Spake...The Consumer" by Antonio Lucio (PDF)