Five Tips for Great Stories

Thanks to Peter Guber's focus on the role of storytelling in effective business leadership, I'm now paying attention to storytelling references everywhere.

Today Marci Alboher's got a piece that lists top 5 storytelling tips, courtesy of the Talkingstick storytellers. To her list, I'll add one, a kind of 4b in conjunction with "don't alienate your audience;": know your audience and care about them.